Can a Makeup Brand Really Make a Difference After 50? I Tried This “Pro-Aging” Makeup Line for a Month – Here’s What Felt Worth It (and What Didn’t).
At 53, I’ve grown cautious about makeup and skincare products and claims. Decades of sun, hormone inbalance due to menopause, stress, and trial and error with everything from luxury products to drugstore staples have made me skeptical.
I’ve learned that not all beauty products always do what they claim on the package. This has especially been the case since I got into my 50s, as my skin has changed quite a bit over the last decade.
Nonetheless, I decided to give Cellmetics Beauty a shot and tried a handful of their products for a month.
This is my honest, unfiltered Cellmetics review, including what worked, what didn’t, and whether these products are worth your investment.
Cellmetics was born out of frustration, with women over 50 feeling left behind by the industry. And honestly, I get it. I’ve stood in enough beauty aisles feeling invisible.
The fact that Cellmetics involved real women in product development, rather than just scientists in lab coats or makeup artists accustomed to working with 20-year-old models, felt like a good sign.
That said, I wouldn’t call every product a total win. The Cellmetics Pro Age Volumizing and Lengthening Mascara or Glam Eyeshadow were definite standouts for me. A few others, like the lip gloss, didn’t quite have the same impact but were still nice additions. Also, the formulas, on the whole, feel well-made. The textures are easy to work with, and nothing felt too heavy or irritating on my skin.
My rating | 4.2 |
Product range | Mascara, Eye shadow, Eyeliner, Makeup remover, Lip gloss, Lip liner, Blush |
Key ingredients | Tocopheryl acetate, Panthenol, Glycerine, Dimethicone, Synthetic mica |
Price | From $16.50 |
Where to buy? | cellmeticsbeauty.com |
As any 50+ woman should, I take my health seriously – for example, I follow a keto diet, which has helped me immensely during menopause. So, the last thing I want is to use makeup with questionable ingredients.
Cellmetics uses a diverse range of ingredients across its line, and while not every component is a standout, some seem quite beneficial for mature skin.
Here’s a closer look at a few ingredients that stood out to me:
Found in: Liquid Eyeliner, Lip Gloss, Glow Powder Blush
Vitamin E is a well-known antioxidant, and its acetate form is more stable in formulations. It helps protect your skin from oxidative stress, which becomes more relevant with age as your natural repair mechanisms slow down.
Studies show that topical Vitamin E can improve skin barrier function and hydration useful for drier, aging skin.
But there’s an issue you should be aware of – sensitivity. In high concentrations or for sensitive individuals, it can occasionally cause skin irritation.
Found in: Hydrating Make-Up Remover
Panthenol is known for its ability to attract and retain moisture, making it a helpful addition for skin that has lost some of its plumpness or tends to get easily irritated.
It has also been shown to support wound healing and reduce inflammation, both of which are helpful properties as the skin becomes thinner and more reactive with age.
Found in: Mascara
A workhorse humectant, glycerin draws moisture into the skin and keeps it there. Mature skin often deals with transepidermal water loss, and ingredients like glycerin can help counter that.
It’s also non-irritating and plays well with most skin types. Not glamorous, but solid.
Found in: Eyeshadow, Blush
Silicones like dimethicone are often used to create smooth, velvety textures, great for softening the look of texture or fine lines. They form a breathable barrier that can temporarily fill in unevenness, making the application smoother.
The flip side? If you are like me, you might not appreciate the “slippery” feeling they give your skin. There’s no conclusive evidence they clog pores, so this is just down to personal preference.
Found in: Eyeshadow, Lip Gloss
This gives shimmer without the gritty texture of natural mica. It’s smoother and often more uniform in particle size, which helps reduce the “settling into lines” effect some shimmer products have.
I found that most ingredients Cellmetics use hydrate, soothe, and support the skin. Although there are no “natural” ingredients, they are not necessarily problematic either (other than people with sensitive skin who may want to take caution using products containing Vitamin E).
I’ll be honest, I don’t fall in love with makeup easily. As my skin has changed with age, I’ve become pickier about textures, finishes, and how products wear throughout the day. But a few Cellmetics products caught my attention.
Here’s what I’ve tried, what I liked, and what I didn’t.
This was the first Cellmetics product I tried, and it made a strong first impression. The brush is fluffy but not oversized, which means I can actually get to the tiny lashes in the corners without smudging all over my lid.
It does give volume and length, especially with two coats. The formula is buildable and doesn’t clump much, which is great because my lashes are thinner than they used to be and can get overwhelmed quickly. I also noticed that it held a curl fairly well for a non-waterproof formula.
By hour six or seven, I started seeing the dreaded under-eye smudge. Not full-on raccoon eyes, but enough to be a little noticeable. It also dries out a little faster than some mascaras I’ve used.
Verdict: Good for definition and everyday wear. Just don’t expect it to last through a sweaty workout or long event without touch-ups.
I grabbed the shade “Mirage” and the color payoff is excellent. These are those silky, pigmented shadows that go on buttery without skipping or creating fallout.
The shimmer is quite refined. It’s not chunky glitter, but that grown-up gleam that actually flatters textured lids (mine definitely aren’t as smooth as they once were). It blends easily with fingers or brushes, and the colors layer beautifully.
You’ll want to use a primer if you have oily lids. Without it, the shadow creased on me within a few hours. I also like the shimmer shades, but would have loved to see a few matte shades as well.
Verdict: The formula is smooth, has rich color, and is super-easy to apply. But I would advise you to prep your lids if creasing is an issue.
This one surprised me and in a good way. I usually avoid makeup removers because so many of them either sting my eyes or leave behind a weird residue. Not this one.
It’s gentle, even around the eyes, and feels hydrating. I didn’t get that super tight, stripped feeling after using it. It could remove my base makeup and lip products easily. Even the mascara came off without a struggle (though waterproof products might need a second round).
It doesn’t completely dissolve heavy eyeliner or long-wear liquid lipsticks in one go, so I had to go in with a cotton pad again or follow up with a balm. It also would have been nice to have a sprayer or a pump attached to the bottle.
Verdict: A gentle, skin-friendly makeup remover that works, just maybe not for your toughest products.
I like that glossy, juicy lip look, but hate sticky textures. So, I wanted to try this product out. I wore the shade “Cinder,” and it gave a sheer tint with a nice shine.
Super smooth and comfortable, no gloopiness. It has just enough tack to stay on for a while, but not so much that my hair gets stuck in it every time the wind blows! My lips felt softer after using it, too, which I didn’t expect from a gloss.
The “plump” claim is a bit of a letdown. I didn’t get the dramatic tingle or full pout you get from some spicy glosses. It’s more like a smoothing effect than a volumizing one. You’ll also need to reapply fairly often (but that’s kind of expected with gloss).
Verdict: A soft, hydrating gloss that feels good. Just don’t expect big plumping drama.
I have had my battles with blush, as it can be tricky for mature skin. Too powdery, and it sits on top of my skin; too creamy, and it vanishes. This one strikes a decent balance.
It’s soft and blendable with a luminous (not sparkly) finish. I used a fluffy brush, and it diffused naturally across my cheekbones.
It’s very pigmented. The first time I used it, I went in too heavy and had to buff it out. I also noticed dry patches and textured areas of my face caught the light in weird ways, so I highly recommend moisturizing beforehand.
Verdict: I liked how soft and blendable it was, but for best results, go in with a light hand and prep your skin first.
I find the prices to be pretty reasonable for one-off purchases, and you can get even better value for money with their bundles. It may be worth trying one of the bundling options so you can try multiple products and see what works best.
The bundle options and prices include:
There’s also a 15% off discount if you sign up with your email address.
Most products range from $16 to $30. Cellmetics also offers a 14-day return policy on all products bought through their website.
Cellmetics stands out mostly because of what it avoids. There are no harsh ingredients, no age-related gimmicks, and none of that “anti-aging” messaging that treats getting older like a problem to solve.
It just felt like a brand that understands skin changes and doesn’t try to fight that reality.
Here’s what I think they’re getting right:
Many makeup products still seem designed for younger skin. Cellmetics takes a different approach. Their mascara didn’t flake into my fine lines, and the blush blended smoothly without catching on texture. Full marks there!
Most of the makeup wore well throughout the day. I’ve tried a lot of products that look fine for an hour, then suddenly start clinging to every fine line or dry patch. Cellmetic products didn’t do that for the most part.
The finish feels light and natural, and it holds up surprisingly well. No flaking or creasing, even after a full day. It’s not bulletproof, but it fades evenly and doesn’t draw attention to the texture. For me, that’s a win.
This might seem small, but the shopping experience matters. Their site is clean, easy to navigate, and doesn’t feel like it’s trying too hard. Product info is clear, photos match what you get, and it’s all laid out in a way that doesn’t feel overwhelming.
It also loads quickly (even on mobile) and lets you check out without needing to make an account. As someone who impulse-buys more than I’d like to admit, I appreciate not being forced into another login.
No brand is perfect, and Cellmetics is no exception. While I’ve had a mostly positive experience, there are definitely areas where they could step it up a notch.
The 14-day return policy is pretty tight, especially since makeup is so personal. You don’t really know how a product works for you until you try it. Yet once opened, it’s no longer eligible for return.
A try-before-you-buy option, even for minis or sample sizes, would make me feel more confident placing future orders.
As much as I love their formulas, the color options are a bit limited, especially if you have a deeper skin tone or a very fair complexion. Some products might not work right out of the box.
It’s something I hope they expand on soon.
$17.55 for a lip gloss or $29 for a mascara isn’t cheap. While the quality is there, I’d love to see better value options, especially for first-time buyers.
Makeup for mature skin.
Flawless, glowing complexion.
Makeup tailored for mature skin
Natural-looking makeup
Skincare-infused makeup
Makeup for mature skin.
Flawless, glowing complexion.
Makeup tailored for mature skin
Natural-looking makeup
Skincare-infused makeup
Cellmetics Beauty is a relatively new brand with an impressive 4.8 Trustpilot rating based on 47 reviews. However, with only around 200 followers and no reviews on their Facebook page, it’s still a bit early to gauge overall customer satisfaction and long-term product performance with confidence. I expect to see more Cellmetics reviews about the products soon, but as of now, I’m not able to make a sweeping statement about customer satisfaction.
Customer support at Cellmetics is pretty straightforward. You can reach them via email, and from my experience, they’re responsive and polite, though not lightning-fast. They don’t have a live chat, which would have been helpful.
Now, about the refund policy – this part’s a bit confusing. On the Refund Policy page, it clearly says they offer a 30-day return policy, as long as the item is unused and in its original packaging. Sounds fair enough, right?
But when I looked at their Terms of Service, it says they only offer a 14-day window for returns. That contradiction might cause issues for someone trying to get a refund, especially if they don’t realize the policies don’t match.
If you’re planning to return something, I recommend reaching out to support first to clarify the applicable timeline for your order. Shipping fees are also not included in the refund.
Cellmetics Beauty is a beauty brand that offers makeup specifically designed for mature skin. It aims to offer products that work with changing skin textures and tones without trying to erase age. It’s more about enhancement and comfort than chasing trends or unrealistic beauty ideals.
In my experience, the Volumizing Mascara, Glow Powder Blush, and Hydrating Lip Gloss stand out. They’re easy to use, flattering on textured or dry skin, and don’t feel heavy. The Make-Up Remover is also surprisingly gentle. But as with any brand, not every product will work for everyone.
Prices range from around $19.50 for the lip gloss to $29 for the mascara and blush. They also offer bundle sets. It’s not drugstore-cheap, but it’s also not luxury-priced. Shipping is extra, but you can save on it if your order exceeds $60.
The products are generally safe and follow standard cosmetic guidelines. That said, not every ingredient will work for every skin type. If you’re sensitive or have allergies, it’s worth reading the full ingredient lists for each product on their website and doing a patch test before using.
If you’ve ever felt like most beauty brands weren’t really speaking to you as a 50+ year old woman, Cellmetics might feel like a refreshing shift. It’s not perfect, but it’s thoughtful and age-aware.
Cellmetics Beauty has a product range to choose from, including eye, face, lip, and cheek categories. So you can start small with one or two products, like the mascara or eye shadow, and see how it feels for your skin before going in with a full-face product range.
If you want a makeup brand that avoids overly cakey textures or pigment that disappears, that’s made specifically for women over 50, Cellmetics Beauty is worth a shot.
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